Process friction is killing adoption
“You just have these disparate, processes that are owned by different teams using different technologies, and it just becomes very chaotic. I mean, it's the antithesis of the solutions that we're going for. It's the genesis of why these types of things are needed because you have, just things done differently in different systems. If they don't talk, obviously there's value loss, data corruption going from one system to a next to the next is particularly if it is a manual swivel chair approach.”